Max Mara believes any woman can be remarkable, no matter who they are, how they live, what they have accomplished. Here, Max Mara conveys the essence of individuality – that every woman has the capacity to make her mark. Shot by photographer Oliver Hadlee Pearch on the busy streets of London, the campaign features model Bibi Breslin as a woman who becomes an outward projection of her inner strengths. Overcoming the unavoidable missteps of life, she is someone who accepts that perfection is never the end goal; that what matters most is finding her voice amidst the noise.